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GOJIBERRY - Babywearing Made Better

Bringing my daughter into the world was the greatest joy of my life. But early on, we found ourselves on a difficult path, trying to manage her severe eczema with very few gentle solutions available.

With limited medications available for infants, we had to make significant changes -- switching to all-natural fabrics, gentle soaps, and ensuring her clothes stayed clean at all times. However, it was difficult to find a baby carrier that was easy to clean. Most were made with synthetic fabrics that took forever to dry. The current available carrier options lacked sense of style or uniqueness and simply didn’t look pretty.

That’s when the idea for GOJIBERRY was born. Drawing upon my engineering background and creative instincts, I set out to create a baby carrier was easy to clean, crafted with high quality natural, breathable fabrics and would make moms feel stylish and beautiful. What started as a few sketches soon turned into a journey of testing, refining, and perfecting the product you see today.

Born from personal need, GOJIBERRY has become a gentle offering to parents seeking thoughtful design, elevated hygiene, and fashion-forward babywearing. In Japanese, Goji means support and protection, the values that define both our carriers. We hope every GOJIBERRY piece becomes a small part of your parenting journey, bringing comfort, beauty, and ease along the way.

With love,
The Nazarov Family . Founders of GOJIBERRY

Our Journey, In Real Moments

At GOJIBERRY, every decision we make is rooted in real-life parenting experiences. From our daughter's battle with eczema to testing our very first prototype.

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Our Daughter with Eczema

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Our Family of Four With Early Prototype of GOJIBERRY

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The Dirty Carrier!

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Designed with purpose. Shared with love

At GOJIBERRY, we believe in giving back. For every five carriers sold, we donate one to families in need. By choosing GOJIBERRY, you’re not only investing in your child’s comfort but also supporting another parent’s journey. Join us in celebrating the art of connection with babywearing solutions designed with care, purpose, and love.